India Market Entry Consulting: Your Guide to BIS Certification and EPR Registration

Entering the Indian market offers significant opportunities for global companies, especially in sectors like electronics, automotive, chemicals, and consumer goods. However, navigating the complex regulatory framework can be challenging without the right guidance. Two of the most critical compliance requirements for many foreign manufacturers are BIS Certification and EPR Registration. With the support of expert India Market Entry Consulting, businesses can efficiently address these mandates and establish a strong foothold in India.

Why India? A Promising Market

India’s rapidly growing economy, large consumer base, and manufacturing incentives under the “Make in India” initiative make it an attractive destination for global businesses. But market potential alone isn't enough—success in India depends heavily on a well-planned India Market Entry Strategy, one that prioritizes regulatory compliance alongside market analysis, local partnerships, and logistics.

Understanding BIS Certification

The Bureau of Indian Standards (BIS) is the national body responsible for standardization and product certification. Products like electronics, pressure cookers, toys, and household appliances must be certified under the BIS Compulsory Registration Scheme (CRS) or other mandatory schemes before being sold in India. Read more this blog :- Crafting a Winning India Market Entry Strategy: The Role of BIS Certification and EPR Registration

Foreign manufacturers looking to enter the Indian market must appoint an Authorized Indian Representative (AIR), undergo product testing in BIS-approved labs, and submit all technical documentation. Non-compliance can lead to confiscated goods, delays, and legal hurdles.

With ASC Group’s India Market Entry Consulting services, businesses receive complete end-to-end support—from documentation to liaising with authorities—ensuring a smooth and hassle-free BIS Certification process.

What is EPR Registration?

Extended Producer Responsibility (EPR) is another crucial compliance requirement, especially for companies dealing with electrical and electronic equipment (EEE), plastic packaging, and batteries. Under India’s EPR framework, producers and importers are responsible for environmentally sound disposal and recycling of their products after consumer use.

For a successful India market entry, EPR authorization from regulatory bodies like the Central Pollution Control Board (CPCB) is mandatory. The process involves submission of product details, waste management plans, and tie-ups with registered recyclers.

ASC Group provides tailored assistance to help businesses register under the EPR guidelines efficiently. Our team ensures full compliance while helping clients align with India’s growing focus on sustainable development and circular economy practices.

Crafting a Winning India Market Entry Strategy

Compliance is only one piece of the puzzle. A successful India Market Entry Strategy should also account for local competition, pricing dynamics, cultural preferences, supply chain logistics, and regional regulations. Whether you're setting up a liaison office, joint venture, or direct subsidiary, a strategic approach minimizes risk and enhances long-term success.

ASC Group’s integrated consulting approach combines regulatory expertise, market research, and operational insights to help companies make informed decisions. Our deep understanding of Indian policies, government incentives, and industry-specific trends empowers international brands to enter the Indian market confidently and compliantly.

Why Choose ASC Group for India Market Entry Consulting?

With over two decades of experience, ASC Group stands out as a trusted partner for global companies looking to expand into India. Our India Market Entry Consulting services are comprehensive, covering:

• BIS Certification and EPR Registration

• Legal and regulatory compliance

• Entity setup and structuring

• Taxation and transfer pricing advisory

• Partner identification and due diligence
  

Whether you're an electronics manufacturer or a global plastic packaging brand, ASC Group ensures your India entry is seamless, strategic, and sustainable.

Final Thoughts

India’s regulatory landscape may be complex, but it’s navigable with the right expertise. Investing in professional India Market Entry Consulting is not just about compliance—it’s about setting the stage for long-term growth and success. With ASC Group by your side, your journey into the Indian market is backed by clarity, confidence, and compliance.